Emotional branding, what is it?!

January 13, 2022

What is emotional branding?

Now more than ever, businesses need to connect with their customers on a deeper, more personal level. As a result of Covid, businesses are finding themselves lost in an extreme human disconnect. This is where emotional branding comes into play.

Emotional branding is when brands are built + appeal directly to a customer’s emotional state, needs as well as aspirations. This becomes a successful process when it triggers an emotional response in the customer + they feel inclined to support as well as purchase into the brand, creating a strong + significant attachment. 

Are you looking to build a brand with strong, purpose driven branding? Book a discovery call with me today to discuss how we can make this happen!