the lash exclusive

Brand Identity

The Lash Exclusive’s number one goal is to promote good lash health. Taking a holistic approach to achieve this for their clients, Kaci takes time to fully understand each client’s unique lifestyle + complexion before customizing their lash process.

For the design direction, we opted to stay modern yet neutral. The slab serif was chosen to represent the bubbly yet professional services The Lash Exclusive offers. We wanted to highlight the word “exclusive” to illustrate that people will be receiving more than just a lash application - the will be met with an exclusive, quality service. The slight type customization that was added, the swoop between letters, is meant to represent the natural shape of lashes.